Which of the following is NOT an objective of building competitive knowledge?

Building competitive knowledge primarily focuses on understanding the market environment and the positioning of competitors rather than directly influencing profit margins on individual deals. The core objectives include comprehending market trends, which helps in anticipating shifts in consumer preferences and industry dynamics, thereby enabling better strategic decisions.

Enhancing customer engagement is another critical objective, as understanding competitor offerings and their successes or failures allows businesses to refine their own value propositions and better connect with their audience. Tracking competitor product offerings is essential for maintaining a competitive edge, as it informs businesses about potential innovations or features that could influence customer choices.

While building a higher gross margin is an important financial goal for businesses, it is not a direct objective of gaining competitive knowledge. Instead, competitive knowledge supports various strategic initiatives that could indirectly contribute to better margin management over time. Thus, the focus is more on market and competitor insights rather than specific financial outcomes from each transaction.