What is a possible reason to avoid creating a competitive comparison for a customer?

Creating a competitive comparison for a customer can sometimes be unnecessary or counterproductive, particularly if the customer has not mentioned a competitor. This indicates they may not be considering other options seriously, or they might be focused on specific needs and preferences rather than comparing different brands or models. When a customer shows little interest in other competitors, initiating a comparison can overwhelm them and detract from the main selling points of the vehicle you are presenting.

In this scenario, focusing instead on the features and benefits of your product that align with the customer's stated desires and requirements may prove to be a more effective approach than diverting attention to competitors who may not be relevant to their decision-making process.